Bonobos reinventing the store
Bonobos built a strong online brand by focusing on product and customer relations. Now the apparel company is adding offline channels with a Nordstrom partnership and guide shops. ‘You really have to experience it for yourself,’ says David Fudge, Bonobos’ Consumer Engagement Director.
Posted by Peter Verkooijen on June 29, 2012 in the Social Retail Forum channel



